Is Trading Links With Many Other Sites Still A Very Good Thing
August 25, 2011 | Link Building
If you have been in Web marketing for any amount of time you are already aware that backlink developing can give a huge boost to your Internet business. And in order to build up the amount of backlinks many online marketers would trade links with other sites. The question is, is this approach even now a good way to create links for your site or has it become a thing of the past? In this article we are going to be investigating just that, in order to explain to you the answer.
Let me begin by explaining what a backlink is, a backlink is a website link that is on one web site that points to another website. These inbound links are usually viewed as votes for your site by the major search engines. And when you can create a large amount of links the search engines will reward your site with better rankings in their results. But one thing you need to keep in mind is that every link that is built has a different value in the search engine eyes. As an example if you have a link on a Internet site that has a page rank of 4 and that link is on the home page, it is worth more than the same kind of link found on a different page of that website. You need to look at the actual page rank where your link is located to ascertain its value, but the home page rank might make a slight difference in value.
One thing you need to understand about individuals when they trade inbound links, is that the link they add to your site is usually on a deeper page of the website. So you are not obtaining the same results from that link, that you would from the home page of that site. Websites that utilize link pages can end up with a huge selection of other links on the same web page. Google doesn’t like to see this type of thing so obviously these links aren’t really counted.
Something else that many of you may already know will be that Google favors one way links as opposed to link exchanges. For those of you who’re unaware a one way link is actually when you don’t have to link back to the Internet site that has your link on it. Google likes to see one way links and they will in addition reward your site when they see these types of links. You might also find sites that Google has de-indexed and if you end up trading links with them it is possible to hurt your own rankings. And that is not what you are trying to do, but it could happen when you trade links.
To be truthful there are rewards to trading links with good sites, if the site is considered to be an authority website by Google and if the web page where your link is provides good traffic on it. There is always the possibility that Google won’t even index a deep page that has lots of links on it, so if your link ends up there, it is worthless. But that is exactly what most people do when they trade links. In short there are just a few ways to make link trading work to your advantage and it can be extremely time consuming to do them, however you can find other methods to develop one way links.
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