Learn How To Turn Yourself Into A Pro Email Marketer Today
August 29, 2011 | Email Marketing
If you have a list, it’s essential to learn the basics of email copywriting in order to reach out effectively to your subscribers and have them respond to your offers. Here are a few effective points that you should keep in mind at all times when you’re starting out with email copywriting, so that the copy that you create gives you real and targeted results. Then all you need to get is a reliable autoresponder like Aweber and you will be ready to go.
Introduce Time Sensitivity: It’s always a good idea to place some kind of time limit on your offer. Your readers probably receive dozens of offers every day, and you have to make the most of their attention while you have it -which is why urgency is such a crucial factor. You have to impress your readers with the idea that they have to act on your offer now or they’ll risk missing out on the opportunity. You have to give your readers a good reason to want your product, and then a convincing reason to make the decision now rather than postponing it. Giving people a time limit can greatly increase the response rate of your email campaigns. Remember, though, that if you place a time limit on something you should stay true to it, and not use this as a dishonest marketing ploy.
Make the Landing Page Match: The time between reading the marketing email message and clicking on the link to read the the rest of the information on your website is done in a very short time span. The connection between the email message and the landing page where you are sending your subscribers needs to happen very seamlessly. Also, the sales copy, sales pitch and graphics in your email message need to match the message on your landing page. If this doesn’t happen then your prospects may feel that they have clicked through to the wrong site and may leave without creating a conversion. You need to repeat the same elements that you have in your email copy in your landing page. Also make sure that you’ve got the same tone of voice so that there is no mismatch between the email copy and the content on your landing page.
Using Images to Support Instead of Conveying: Your subscribers might not even see any images that you use in your email message, so they can’t be used to convey the sales message, however they can be used as supporting elements. Graphics aren’t essential as your copy should be able to stand by itself in delivering your message. Avoid the mistake of using graphics as the only way to click-thru hyperlink because it might be blocked. If you use a graphical button, make sure you add an additional text link as well.
When all is said and done, it becomes apparent that email copywriting is not very hard if you can see the direction you want to move in and are positive of your intentions.
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