Learn Keyword Strategy And Analysis
May 21, 2011 | Adwords Tips And Tricks
For any site creation, the actual hard task starts, while advertising the website.
It’s a well known idiom that No Traffic = No Money, or more precisely Traffic = Money. Now to say vice-versa would not be the smartest comparison, because, money cannot always get you Quality Traffic.
One of the most important factors in today’s website promotion is KEYWORD ANALYSIS. Your website is advertised, found, catalogued according to a set of keywords. Hence, you have to be very particular about which keywords you use, in not only the well knows sections of your web page, but also in your website adwords campaigns. This is necessary as it is based on your keywords that matches to your website are made and displayed to visitors looking for the topic your website is based on.
A very import factor in increasing value of your website is to have a keyword strategy, that you can follow to gain maximum visibility for your website. Though it may seem an easy task to plug in a few words of your choice, based on the content, it is not exactly that simple.
Consider the disparity between a marketing campaign or keyword arrangement delivering a lot of traffic, in comparison to one that delivers some RELEVANT traffic. The chances of the relevant traffic giving higher ROI is easily more.
Following are a few points I jotted down to guide you towards fruitful keyword selection :-
Keyword Relevance : It is important to select keywords relating to your business. Sometimes it may not be feasible to select a keyword, or club two words in which case you may have to select multi-word keywords. The best strategy to follow is to create your home page with the most relevant keywords, and then plant the longer keyword texts in subsequent pages, with relevant linking to each page from your home page.
Keyword Search Volume: It survives little reason to use keywords no one is interested in. If the keyword has low search relevance than you can be sure your chances of getting visitors with that particular keyword is very less. Search for keywords with high monthly search volumes, to increase chances of attracting traffic to your site.
Keyword Competition : The Internet presently comprises of millions of websites distributed all across the globe. With a traffic volumes of billions of users, a keyword can be an important factor for business for many companies. If you are a niche website player, your niche keywords can be up against corporations with huge budgets. A general trend is for a highly searched keyword to have higher competition. If you do your keyword research right, target keywords which has high relevance and also less competition.
It is important to use a professional keyword research tool for narrowing down your search and simplifying your keyword research activities.
The difference between a short keyword and long keyword, technically called head terms and long tail keywords is that the head keywords tend to be more specific than long tail keywords. For example “fish aquarium” is a short keyword while “compare fish aquarium prices” is a long tail keyword, and can be used to segregate a particular page in your website. Long keywords are mostly more easy to target and are relatively less competitive, as well as less expensive when it comes to Pay-Per-Click (PPC) or Click-Per-Action (CPA) bidding.
Based on my experience, and the criteria’s above, I recommend a unique product that satisfies the above requirements. Whether you are a newbie or a professional Commission Crusher System, has something for everyone, be it a tutorial guiding you through keyword research, CPA tutorial or for that matter a full flown step by step guide on how to use your knowledge and convert it into cash in your account.
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