Seven Mistakes To Avoid When Writing Text For Web
August 20, 2011 | Earn Money Online
If you want your potential customers to read the text on your website, you must give a special attention to the content of the website, because the text prepared for the Web differes from the text in printed publications.
Mistake 1. Flash site at the beginning
The site should produce a vivid first impression, but not with flash, which appeals to many Web designers, and they think it’s cool. In fact, visitors hate flash and immediately look for a link “skip intro”.
Because the flash movie is an obstacle to obtaining the information for which he had come to the site. The visitor does not know in what the information on your site is better than on millions of others, the flash will be on the road and the visitor will go easy on another website. Forget the flash, better fill the site with useful information.
Mistake 2. There is no catchy title
In the printed newspaper or magazine, we first glance at the pictures and illustrations. It is not so at the Internet. Studies have shown that the first Web users see the title – just scan the page to look settled on its catchy words. Just for this are the headings and subheadings – they prompt the user viewing the page as text, and would not go into the content.
It’s like the brief contents of the entire page! Headlines attract the attention. The first sub-heading should identify the problem, from which the visitor came to your site, the second headline should scream out to him – “There is a solution!”. Thus the reader gets from the header picture about what this page, and if he swallowed the hook, he can come back and read the full content of the page.
Mistake 3. Greeting, “Welcome to my website”
If your site begins with this phrase, then you just lose the real advantage. This may be the first and last sentence, which the visitor reads. Do not forget, for what the Internet users have come to your site. They are lead by something that they need from you, not for you. Find out what they need.
Describe the benefits of this page that he will receive, or use the emotions. Visitors should be aware that they are in good hands and that they made a good purchase. Arrange them to yourself. Encourage them with specific text, which describes the benefits and advantages.
Mistake 4. Lack of keywords in the text
It’s simple. Internet users write keywords and phrases in the search engine. Search engines give a list of matching sites. Users tend to choose sites that are at the top of the list.
Search engines put sites with relevant keywords higher on the list. Such sites are found by looking at the text on web pages. Got it? Then, determine which words your target audience will type to find your site. These words should be used in the text.
Mistake 5. It is not enough empty space
You can send your sight wherever you want. Only if there is a view to proceed. Do not clutter up a lot of unnecessary page options or heavy graphics, which for a long time to boot. Use blank space to carry the reader through the entire text from beginning to end.
Remember that reading from the monitor strains your eyes. It is known that screen reading is 25% slower than reading on paper, so do not strain your visitors. Break information into small portions, use a short saturated proposal. Only one thought should be in one paragraph. A list can be used in large quantities; you never guess which one will magically transform the reader into a buyer. Make the text available for quick viewing.
Mistake 6. Boring text
Your text will face serious challenges. Visitors will not read it until you want it. Your task will be to constantly something to attract and motivate. Let me share a secret that a great marketer, Joseph Shugarman told me- the main goal of the text is to get you to read the first sentence. It should get to read the second. Three times to get the proposal should read as follows and so on.
Error 7. Underestimating the importance of the text
The text on this site describes your product or service and encourages the reader to some action. But the most valuable in the text is the ability to build lasting relationships with the reader. Even if you are not there, the text is available 24 hours a day, 7 days a week. A good text is easy, informative, networking, increases trust and loyalty.
Text can penetrate deeply into the consciousness of the audience. If you managed to create such a text, you no longer have to pester the reader with phrases about how good your product or service. The reader will be ready for purchase
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